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Briefing: OpenAI just gave up on Sora and its billion-dollar Disney deal

Strategic angle: OpenAI announces the discontinuation of Sora, its video generation tool linked to a major Disney licensing agreement.

Editorial StaffMarch 24, 20261 MIN READ

Sora was launched at the end of 2024.

The tool was part of a significant deal with Disney.

OpenAI's decision marks a shift in its video generation strategy.